On 25 April 2014, I visited the Adidas NEO store at 1 Borneo Hypermall because I was given a hefty amount of vouchers to shop by Adidas Malaysia at their store. Being greeted with friendly staffs upon arrival, there were no holding back on my shopping spree. *evil grin Well, I was like a kid in a candy store, going all over the store grabbed all things that look good to try on. It was one of the kind experience that I could hardly get.
Basically Adidas is all about dressing up the youngster with vibrant, bright, and urban apparel style. From fun to funky, Adidas NEO is suitable for everyone with young soul.
The interior of the store was all of bright colors giving it a feeling of contemporary urban and you will not miss them out if you're in 1 Borneo mall.
Adidas Introduces Casual Sports Fashion Label adidas ‘NEO’
Vibrant, colourful and fresh apparel line tailored for today’s youth
Adidas is set to blaze the horizon in bold, clashing fun colours and dynamic patterns come fall with the launch of its latest fashion forward label adidas ‘NEO’. The teen-inspired line features a multitude of colours, styles and designs suited for today’s fashionable youth while still maintaining the brand’s original inspiration in sports fashion.
The adidas ‘NEO’ label is targeted at teenagers who are into pop culture and marking trends in fashion from influences in pop culture and through friends. The new line under adidas is part of the adidas Sport Style Division – home to adidas Originals, Y-3 and SLVR. Each of these collections represents a different aspect of fashion and the adidas NEO Label is inspired by the latest mainstream trends seen in today’s trendy upbeat generation.
From fun and funky footwear, apparel and accessories - with vivid colors, geometric graphics and playful patterns - to a relaxed, sporty and fresh David Beckham-inspired line, the NEO LABEL features collections that reflect the latest fashion trends, stir up self-expression and encourage individuality. The Pattern line uses bold prints in unexpected ways to brighten up seasonal staples. The Party Circuit collection combines casual cool with glamour, dressing Women up in shimmery fabrics and kicking men’s fashion up a notch with sharp cardigans and vests.
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The NEO label’s denims, this season, come in classic styles with interesting stitching and colourful washes. For girls, the jeans are available in skinny and slim silhouettes, denim shorts and mini-skirts come in shades of blue, black, aqua and purple. Guys’ jeans are in both slim and looser--‐fitting styles in light, dark and black denim. I personally love their denim jeans and I will be writing more about it in the next review on Adidas NEO.
I got myself a pair of sneaker, a pair of jeans, 3 shirts, and a bag. So, stay tune for more reviews about the products I got from Adidas NEO!
Adidas Neo Label outlets in Sabah :
Suria Sabah
Lot No. B-57,
Lower Ground Floor,
Suria Sabah Shopping Mall,
Jalan Tun Fuad Stephens, 88000
Kota Kinabalu, Sabah.
One Borneo Hypermall
Ground Floor, Lot G-310 & 311,
1 Borneo Hypermall,
Kota Kinabalu, Sabah.
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